Amazon’s Greatest Acquisitions

Printed in 2013, Brad Stone’s e book The Everything Store paints an bold and relentless portrait of Jeff Bezos, a person who is decided to create a web-based retailer that can sometime be “every thing to everybody”.

As prescient as this characterization was on the time, the narrative is much more related now – and with Amazon’s most up-to-date acquisition of Entire Meals Marketplace for $13.7 billion, it’s clear that no market is protected from the sprawling Bezos Empire.

The The whole lot Retailer

At the moment’s infographic involves us from CB Insights and it exhibits how Amazon’s technique is unfolding, in addition to which acquisitions are serving to within the firm’s quest to turn into the fabled “every thing” retailer.


Whereas shopping for Zappos ($1.2B), Twitch ($970M), and Kiva Methods ($775M) have been all important to Amazon’s technique, the worth paid for these corporations is minuscule compared to the huge $13.7 billion acquisition of Entire Meals Market.

Amazon’s Greatest Acquisitions

Right here’s how every of those acquisitions helps to gas Amazon’s ambitions:

Entire Meals
Amazon’s boldest transfer but, shopping for Entire Meals indicators Amazon’s objective of changing into a transcendent model that touches each facet of day by day life. Most individuals want to purchase groceries each week – and that provides Amazon a brand new and extra frequent window to work together with prospects.

Identified for its obsessive customer support and firm tradition, Zappos was most definitely purchased by Amazon for its workforce.

Kiva Methods
Now re-branded as Amazon Robotics, this firm makes a speciality of manufacturing cell robotic success techniques for Amazon’s array of warehouses.

Elemental Applied sciences
Amazon’s AWS unit has built-in Elemental’s distinctive cell video expertise into its cloud infrastructure providers.

Thought because the “Netflix of Europe”, Lovefilm’s streaming providers have been re-branded as Amazon Prime Prompt Video in 2014.
Amazon purchased this Dubai-based retailer to enhance its footprint within the Center East – and to stop world opponents like Alibaba and Flipkart from making inroads out there.

Purchased by Amazon in 2011, Quidsi ran six procuring websites, together with, Cleaning and After a short stint at Amazon, Quidsi founder Marc Lore left to start out – which was offered to Walmart for $3.Three billion.

Proudly owning the chief in audiobooks was a no brainer for Amazon, and the Audible acquisition went down in 2008.

Annapurna Labs
This secretive Israeli semiconductor chip designer was snatched up by Amazon in 2015.

Amazon purchased Twitch, a online game dwell streaming firm, in 2014 when the service was flush with 55 million subscribers. At the moment, Twitch.television is the 40th most visited web site worldwide, and is especially recognized for its broadcasts of eSports competitions.


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